CASE STUDY:
This commercial was commissioned by the Canadian Military to highlight CANEX, a retail brand offering exclusive discounts and services to military personnel.
As Director of Photography, my role was to deliver polished, accessible cinematography that aligned with a government led brand while maintaining a contemporary commercial look. The visual approach balanced clarity, warmth, and consistency to appeal to a broad audience across multiple platforms.
The project required close coordination with production stakeholders and adherence to clear brand and messaging guidelines, ensuring the final deliverables met both creative and institutional standards.
